Privacy & cookies

1. General

This privacy and marketing policy ("Privacy Policy") and how we use your data ("Cookie Policy") describes how Parently through Toddle AB, org. no. 559445-2392 , Kungsklippan 11, 112 25 Stockholm, e-mail: hej@parently.se, ("Parently", "we") collects, uses, discloses and stores your personal data.

1.1 The privacy policy applies when Parently provides services and products in connection with rentals, service matters and other contact with Parently, such as website visits. The privacy policy also applies to the processing of personal data that takes place within the framework of holding an account with Parently ("Account Holder").

1.2 You must always be able to feel safe when you provide us with your personal data. With this Privacy Policy, we want to show how we ensure that your personal data is processed in accordance with current personal data legislation.

2. Personal data controller

Parently is the personal data controller for Parently's processing of your personal data and is responsible for such processing taking place in accordance with applicable legislation. Parently is also the personal data controller for the processing of personal data within the framework of holding an account with Parently.

3. When do we process your personal data?

3.1 In order for you to visit our website, rent our goods or services or contact us for service or information, we must collect and process personal data about you.

3.2 Parently collects and processes personal data about you when you place an order on Parently's website, use Parently's customer service, visit Parently's website or an event that Parently organizes or when you otherwise have contact with Parently. The information collected from you during bookings and rentals is required for you to be able to enter into an agreement with Parently and for Parently to be able to provide its services and offers.

3.3 If you have an account with Parently, Parently collects personal data about you that you provide when you register for an account. Parently also collects information about you while you are an Account Holder within the framework of your account holding, such as your order history, how you interact with Parently's website, which offers you were interested in by reading an email or clicking on a link. Parently also processes data that Parently is given access to from time to time through your account with Parently. As an Account Holder, you can update your information at any time.

3.4 We also collect and update your address details via third party address update services.

4. What personal data do we process about you?

4.1 For you who are a customer of Parently

The personal data that Parently collects and processes about you as a customer who completes an order and uses our support services are:

Name and identification number (personal identification number, national ID or organization number)
Address
Phone number and email
Account card number
Order number
IP address and information about your use of the Parently website

4.2 For you who are the Account Holder

The personal data that Parently collects and processes about you as an Account Holder are:

Name and identification number (personal identification number, national ID or organization number)
Address
Phone number and email
Payment information
Information about your orders

5. Why do we process data about you?

5.1 For you who are a customer of Parently

Parently processes your personal data for various purposes. Mainly, Parently processes your personal data for the purpose of:

Fulfill our obligations to you as a customer, such as fulfilling rent, invoicing and providing support;
Provide general customer care and customer service, such as to answer questions and correct incorrect information;
Provide information and target marketing, by post, e-mail, SMS/MMS and telephone regarding Parently's and selected partners' goods and services;
Manage the customer relationship and provide our services;
Provide you with relevant information and customized offers in newsletters and on the web;
Assess which payment methods we can offer you, for example through credit checks;
Improve our customer offering, for example development of services, products and features;
Prevent fraud and perform risk management; and
Comply with applicable legislation, such as accounting laws.

The data can also form the basis for market and customer analyses, market research, statistics, business follow-up and business and method development related to orders for goods and services.

5.2 For you who are the Account Holder

In addition to the list above, Parently also processes personal data about Account Holders for the purpose of:

Administer account holdings;
Give you the opportunity to use the benefits of having an account, such as the ability to save favorites, pre-filled information, more payment options, smoother handling of cases and complaints and the ability to manage multiple addresses;
Provide special offers;
Enable communication with you as an Account Holder via mail, e-mail, telephone or SMS/MMS; and
Enable personal offers, marketing and event invitations via phone, post, e-mail and SMS/MMS.

6. The legal grounds for our processing of your personal data

6.1 Parently bases the processing of your personal data on a number of legal grounds. These are described in this section.

6.2 We process, among other things, your personal data in order to be able to fulfill the agreement with you as a customer or as an Account Holder, such as to carry out bookings, rent and to be able to fulfill our obligations towards you as an Account Holder, such as simplified administration and order history.

6.3 Part of the processing of personal data that we carry out is based on a so-called balancing of interests. This applies, for example, to the processing we carry out in order to be able to send you offers about our goods and services, your behavior on our website, your interaction with Parently, as well as to make a limited segmentation of customers, e.g. based on total rental sums. Parently does not process sensitive personal data based on a balancing of interests.

6.4 In some cases, Parently may have a legal obligation to process your personal data. This applies, for example, to the processing of personal data that we carry out in order to fulfill the requirements of the Accounting Act.

9. How long do we store data about you?

9.1 Your personal data is only saved as long as there is a need to save it to fulfill the purposes for which the data was collected in accordance with this Privacy Policy.

9.2 Parently saves information about customers for a maximum of 24 Months after the customer last completed an order or otherwise interacted with Parently. The data will then be deleted.

9.3 Parently saves information about the Account Holder as long as the Account Holder has a Parently account.

9.4 Parently may save data longer if necessary to comply with legal requirements or to protect Parently's legal interests, e.g. if there is an ongoing legal process.

10. To whom do we disclose personal data?

10.1 Parently may disclose your data to third parties, such as to collaboration partners and providers of IT services and card and communication services. Parently may also disclose your information to companies that provide address update services to ensure that we have the correct address information for you. Parently takes all appropriate legal, technical and organizational measures to ensure that your personal data is handled securely and with an adequate level of protection when transferred to or shared with such third parties.

Purpose	Treatment	Tasks
Basic information	The data is saved on our website (parently.se) in connection with completed orders for our services.	Personal data: Orderer's name, telephone number, address, e-mail, social security number
Payment partner	Stripe Inc, 510 Townsend Street San Francisco, CA 94103 United States. The data is saved in Fortnox Aktiebolag (Bollgatan 3, 352 46 Växjö) when ordering services on the website.	Orderer information: Orderer's name, Social security number, Billing address, E-mail, Telephone number, Order details for invoice documents
E-mail marketing	Hubspot 2 Canal Park Cambridge, MA 02141 United States	Name and Email
CRM (Customer Database)	Circuly GmbH, Obernstraße 50, 33602 Bielefeld, Germany	Name, E-mail, Telephone number, Social security number, Delivery and billing address, Behavior on our website, Case history, Order history
Support, Member service and chat	Tidio LLC (with its registered office at 180 Steuart St. CA 94119, San Francisco, USA	Name, Email address, Case history
Web server	Shopify Inc., O'Connor Street Ground Floor Ottawa, Ontario K2P 2L8	Name, E-mail, Telephone number, Social security number, Delivery and billing address, Behavior on our website, Case history, Order history
Logistics	----------	Name, Delivery address, Telephone number, Package instructions – goods ordered by the User
Product partner	Bugaboo Ax kid Louie Baby Dan The steel horse TiNewSeats	General information about Products and Delivery areas

10.2 Personal data may also be disclosed by Parently if it is necessary to comply with applicable legal requirements or requirements from authorities, to safeguard Parently's legal interests or to detect, prevent or draw attention to fraud and other security or technical problems.

10.3 We will not sell your personal data to third parties unless we have your permission to do so.

11. The protection of your personal data

You should always be able to feel safe when you provide us with your personal data. Parently has therefore taken the necessary security measures to protect your personal data against improper access, alteration and deletion. For example, all information about customers and Account Holders is saved in a database that is protected by authorization control and a firewall.

12. Your rights

13.1 Parently is responsible for your personal data being processed in accordance with current legislation.

13.2 Parently will, at your request or on its own initiative, correct, de-identify, delete or supplement information that is found to be incorrect, incomplete or misleading.

13.3 Rights

Access to your personal data/register extracts. This means that you have the right to request a register extract of the processing we carry out regarding your personal data. You also have the right to receive a copy of the personal data being processed. You have the right to receive, free of charge, a register extract from which personal data is registered about you, the purposes of the processing and to which recipients the data has been or is to be disclosed. However, Parently has the right to charge a fee or refuse to comply with the request if the request is clearly unfounded or unreasonable. You also have the right to receive information in the register extract about where the data has been taken from if the personal data has not been collected from you, the existence of automated decision-making (including profiling) as well as the anticipated period during which the data will be stored or the criteria used to determine this period. You also have the right to receive information about your other rights specified in this point in the register extract.
Correction of your personal data. You have the right to have incorrect personal data corrected. At your request, we will correct the incorrect or incomplete data we process about you as quickly as possible.
Deletion of your personal data. This means that in some cases you have the right to request that your personal data be deleted. However, there may be legal requirements that we may not immediately delete your personal data in, for example, accounting and tax legislation. We may also need to retain data to establish, assert or defend legal claims. We will then end the processing carried out for other purposes.
Limitation of treatment. This means that your personal data is marked so that it may only be processed for certain limited purposes. You can, among other things, request a restriction when you believe that your data is incorrect and you have requested correction according to section 13.3.2. While the correctness of the data is being investigated, their processing will be limited.
You have the right to data portability. This means a right to, under certain conditions, obtain and transfer your personal data in a structured, generally used and machine-readable format to another personal data controller.
You have the right to object to personal data processing that is carried out on the basis of a balancing of interests. If you object to such processing, we will only continue the processing if there are legitimate reasons for the processing that outweigh your interests.

13.4 Parently will notify each recipient to whom the personal data has been disclosed in accordance with point 10 above of any corrections or deletion of data as well as limitation of data processing.

13.5 If you do not want us to process your personal data for direct marketing, you always have the right to object to such processing by sending an email to hej@parently.se. Once we have received your objection, we will stop processing the personal data for such marketing purposes.

13.6 You have the right to submit any complaints regarding the processing of your personal data to the Data Inspectorate.

14. Cookies

When you visit our website, we use cookies. Cookies are small text files that are stored on the visitor's computer and that can be used to follow what the visitor does on the website. There are two main types of cookies:

A permanent cookie remains on the visitor's computer for a specified period of time.
A session cookie is temporarily stored in the computer's memory while a visitor is on a web page. Session cookies disappear when you close your browser.

Parently uses cookies to improve the website for the visitor, e.g. by adapting the website to the visitor's wishes, choices and interests, being able to help you keep track of which items you have put in your shopping cart, being able to manage your purchase, ensuring that the visitor is logged in to the website and thereby not having to log in to each new page he visits in order to customize our services so that you receive advertising that is relevant to you and to be able to fulfill our commitments upon purchase. Permanent cookies are used, among other things, to store your possible personal settings at Parently so that, for example, you do not have to redo certain choices every time you visit the Website and to adapt and make information and marketing as relevant as possible to you. Session cookies are used, among other things, for the purpose of being able to register statistics on the use of the Website.

By accepting Parently's general terms and conditions and/or this Privacy Policy and using Parently's website, you consent to the processing of cookies as stated here. If you do not accept the use of cookies, you can turn off cookies in your browser's security settings. You can also set your browser to prompt you every time Parently's website tries to place a cookie on your computer. Through the browser, previously stored cookies can also be deleted, see the browser's help pages for more information. Furthermore, you can delete cookies manually from your hard drive at any time. Note that if you choose not to accept cookies, you will not be able to make purchases on the Website. Functionality may also otherwise be limited.

Google Analytics and AdWords

Our website uses Google analytics to collect user statistics for the website, the data collected in Google analytics is anoNewmous where we record which country users surf from which IP address, language settings and browser versions etc. Google analytics then presents the data to us in anoNewmized form. AdWords saves a cookie on your computer or other browser device so that we can market the services we think visitors may be interested in. The ads may appear on third parties using the Google Display Network. Users can at any time withdraw their consent to receive advertisements via the Google Display Network or participate in the statistical tool Analytics. Read more about Google's terms of use for Analytics (https://www.google.com/analytics/terms/us.html) and Google Tag Manager (https://www.google.com/analytics/tag-manager/use-policy /).

Facebook

To market our services to you who have a Facebook account, we use the same type of cookies as with Google AdWords. We also market to similar groups "Pre-Targeting", which means that if your Internet behavior is similar to that of another individual, advertisements will be directed at you with services that we assume suit your interests. Users can withdraw their consent to be exposed to advertisements from us at any time by managing their settings on Facebook (https://www.facebook.com/help/109378269482053/)

Threatening

We use Hotjar to analyze our website's content and functionality. The purpose is to improve the website for users. Hotjar collects information about visitor behavior through clicks, which pages are visited and which segments of our website are most interesting. Hotjar uses the visitor's IP address to collect information about the visitor's geographic location and also collects information about the visitor's language settings, browser version, screen resolution, type of browser device and operating system. The data is presented completely anoNewmized and on graphical so-called "heatmaps" that show how users use our website. Users can withdraw their consent to the analytics utility Hotjar by deregistering their device at https://www.hotjar.com/legal/compliance/opt-out Read more about Hotjar's terms of use (https://www.hotjar.com/legal/policies /terms-of-service) and privacy policy (https://www.hotjar.com/privacy)

15. Contact information

15.1 Do not hesitate to contact us if you have any questions about this Privacy Policy, the processing of your personal data or if you want to request a register extract.