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About Parently

Parently is a Swedish company that offers a subscription service for children's products, with a focus on sustainability and the circular economy. By renting out both new and pre-loved baby gear, such as strollers and car seats, Parently aims to reduce environmental impact and make parenting more economical and eco-friendly.

Our Founders' Vision: Markus & Matthias

We are Parently. I, Matthias, am a father, experiencing first-hand the joy and responsibility of raising a child.

Together with Markus, who brings a passion for innovation and sustainability, we founded Parently with a shared mission.

Parenthood is more than joy and pride; it's about shaping a future worth living for our children.

Our Heartbeat: Empowering Sustainable Parenting

Our goal at Parently is to minimise our ecological footprint, making responsible, eco-friendly parenting easier for everyone.

We believe in providing high-quality, sustainable options for your family, reducing waste, and promoting a healthier planet for future generations.

Our Core Values: Excellence in Every Step

At Parently, quality isn't just a standard; it's our foundation. Every product and service reflects our deep commitment to excellence, ensuring that families receive nothing but the best.

Accountability and exceptional service are the cornerstones of our approach, guiding us to act responsibly and respond to our customers' needs with unwavering dedication.

Pioneering Sustainability: Our Lund University Collaboration

Through our partnership with Lund University, we are at the forefront of sustainability and carefully analyze the environmental impact of our circular model.

This effort highlights our commitment to innovation and a greener future, and we look forward to growing together with our younger generations.