Underbara Barn is the premier fair for parents and parents-to-be in Sweden, creating a truly unique experience for families with children of all ages. The event offers a tailored approach, with each day focusing on different age groups and parenting stages. Whether you're a parent with a newborn, expecting, or navigating life with older children, Underbara Barn has something to offer you.
Here’s why the fair is a fantastic opportunity for parents:
- Expert Parenting Advice: Gain insights from professionals on a variety of topics from pregnancy and childbirth to parenting tips and child development.
- Premium Baby and Child Products: Discover the latest products from top brands, get advice, and test out new innovations for yourself.
- Inspiration for Family Time: Find fresh ideas for family activities, weekend getaways, and holidays that are perfect for creating memorable experiences with your loved ones.
Since its inception in 2003, Underbara Barn has grown into a well-established event, attracting thousands of parents every year.
Premium Brands and Product Innovations
Underbara Barn is a showcase for premium brands, where you can discover exciting product novelties that you might not have encountered before. It's a one-stop shop for finding essential items for your parenting journey, from strollers and car seats to toys and family activities. At the brand booths, experts are on hand to provide personalized advice and answer your product-related questions. Some things you’ll want to ask:
- What product best meets your family's needs?
- How does it fit your budget?
- Is it user-friendly and functional?
This is the perfect opportunity to compare products across various brands and make an informed choice.
Get Inspired for Quality Family Time
Beyond the practical side of parenting, the fair is also a fantastic place to get inspired with new ideas for spending quality time with your family. Whether it's finding exciting city activities, outdoor adventures, or vacation ideas, there's no shortage of inspiration. Some of the standout exhibitors this year included:
- Kungsberget – Discover winter sports and family fun activities.
- Hop N Pop – An exciting indoor trampoline park for kids.
- Solens Land Stockholm – A family-friendly getaway with fun activities.
Expert Parenting Advice
For first-time parents or anyone with questions about the journey of parenthood, Underbara Barn offers multiple opportunities to receive guidance. Speak with experienced coaches, midwives, and representatives from support organizations about everything from pregnancy and birth to postnatal care and child development. You’ll find answers to questions about birth preparation, feeding, hospital routines, and more.
Some great support organizations present included:
- Doula Agency – Providing valuable support during pregnancy and childbirth.
- Barnens Meliva – Offering healthcare advice for children.
Exclusive Offers and Special Deals
One of the biggest perks of attending Underbara Barn is the access to exclusive offers and discounts, only available to fair visitors. Plus, for those who arrive early, there’s a special Underbara Barn Welcome Package filled with useful products and parenting materials.
Fun Activities for the Whole Family
The fair is packed with activities for children of all ages, making it the perfect family day out. Highlights include:
- Nintendo Stage: Kids can play the latest video games on a massive screen and even compete against other children on the main stage.
- Family Photoshoots: Capture the moment with professional family portraits or adorable baby photos that you can cherish forever.
- Playground Area: A dedicated space where children can safely play while parents relax with a coffee from one of the nearby bars.
- Painting Area: Let your child's creativity run wild at the painting area. Grab some pens, create art, and either take the artwork home or display it at the fair.
A Showcase of Leading Brands
Underbara Barn is known for hosting some of the top brands in the baby and children's product market. This year, visitors had the opportunity to explore and test products from renowned brands such as:
- Bugaboo
- Axkid
- Tinyseats
- Luie
- Nuna
- Ergobaby
- Thule
- Maxi-Cosi
- Babybjörn
Parently at Underbara Barn
As one of the exhibitors at Underbara Barn, Parently was thrilled to showcase our sustainable rental service for premium children’s equipment. Based in Stockholm, Parently offers a unique and flexible solution for parents by providing access to top-quality strollers, car seats, bikes, and indoor equipment without the commitment of buying. We take care of any damages or broken parts, ensuring that you always have a functional product. Plus, we now offer the option to buy out products within the first three months of rental, giving parents even more flexibility.
Underbara Barn was a fantastic opportunity for us to meet parents face-to-face, answer their questions, and share the benefits of renting instead of buying. If you missed us at the fair, be sure to check out our website to learn more about how we can help make parenting easier and more sustainable.
